USA Email Marketing The Ultimate Guide (Expert Tips
Mar 22, 2024 13:16:36 GMT 1
Post de corine43 el Mar 22, 2024 13:16:36 GMT 1
Branding is more of a design focus. The logo and design of your website needs to be attractive and professional, but there’s no substance. There are a million brand agencies out there, but few take the time to understand the business of their clients and a lot can go wrong from there. You probably don’t need a whole new website; you need powerful messaging, an ability to convey thought leadership in the language of your prospects, and a marketing strategy that ties it all together. When marketing agencies work on a project basis, they can’t invest the time to really understand the business of their clients.
They’re trying to bang out a USA Email List website while beating the bushes for their next project. Their work might look good but there’s no substance because there’s no strategy. Q. What do you tell business owners who say marketing doesn’t work? Marketing works, but only when it’s done with an experienced, strategic approach. When adding up the new business generated for our clients over the last 17 years attributed to marketing, it’s at least $150 million – and this is for businesses and divisions with $5m to $75m in sales (and includes our own). The best results come with clients who are open-minded, collaborative and who recognize marketing as an investment, not a cost.
If you’re just doing design-focused things, it’s a cost, but if you’re attracting and resonating with prospects and lead to sales, that’s an investment. Q. What is the most important thing a B2B business owner needs to understand about marketing? When it’s done with a good fit partner who can work strategically, who has a process, good examples, case studies and evidence that the strategy works, then investing in marketing is investing in growth – not just growth in revenues but growth in the value of the business overall. We’ve had several clients who weren’t looking to sell, but got an offer they couldn’t refuse because not only did their strategic marketing approach attract prospects – it attracted buyers.
They’re trying to bang out a USA Email List website while beating the bushes for their next project. Their work might look good but there’s no substance because there’s no strategy. Q. What do you tell business owners who say marketing doesn’t work? Marketing works, but only when it’s done with an experienced, strategic approach. When adding up the new business generated for our clients over the last 17 years attributed to marketing, it’s at least $150 million – and this is for businesses and divisions with $5m to $75m in sales (and includes our own). The best results come with clients who are open-minded, collaborative and who recognize marketing as an investment, not a cost.
If you’re just doing design-focused things, it’s a cost, but if you’re attracting and resonating with prospects and lead to sales, that’s an investment. Q. What is the most important thing a B2B business owner needs to understand about marketing? When it’s done with a good fit partner who can work strategically, who has a process, good examples, case studies and evidence that the strategy works, then investing in marketing is investing in growth – not just growth in revenues but growth in the value of the business overall. We’ve had several clients who weren’t looking to sell, but got an offer they couldn’t refuse because not only did their strategic marketing approach attract prospects – it attracted buyers.
