Brian Halligan and Dharmesh

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Paid Marketing Costs Why You Need an Integrated Approach to Digital Marketing What Are Some Integrated Marketing Tools? Why Is it Better to Use Both Paid and Organic vs. Just One or The Other? Final Words Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. But one of the big differentiating factors between these tactics is whether they are paid or organic marketing tactics.



While these two types of marketing can certainly work C Level Executive List together to create something awesome, it’s still important to understand their differences if you want to make sure you’re using the right mix of marketing strategies for your brand. What Is Organic Marketing? Organic marketing is a type of marketing that drives traffic to your website or brand without paid advertising. Also known as inbound marketing, organic marketing often focuses on search engine optimization (SEO) to bring readers to your website.







Perhaps HubSpot foundersShah, who originated the term “inbound marketing” in 2006, summed it up best as follows: “Inbound marketing pulls customers to your company and creates lasting relationships. More than just a tactic, inbound is a philosophy. It’s fundamentally rooted in the principles that people value — personalized, relevant content and connections, not interrupting messages, and that marketing can and should be more lovable.” Any time an individual enters a search query into Google or another search engine and clicks on one of the links that appear in the search results, it’s an example of organic marketing at work.