points and compositions for a visually dynamic landing

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Plus, you’ll make each of your landing page sections feel more distinct. As you pick your assortment of landing page pictures, try to throw in at least one image featuring a person. Multiple studies show that pictures of humans build trust with website visitors. Check out how this landing page design for Made Moments keeps things interesting with various image subjects and layouts: Image courtesy of 99Designs user shkaev The first two images on the landing page introduce you to the brand’s products, then the benefits section uses pictures of people to emphasize the human element.



All of the pictures have different Fax Lists focal page. If the images you have on hand don’t offer much of a mix, don’t be afraid to source some from a high-quality stock image website. You don’t have to break the bank to use stock images—sites like Unsplash offer theirs for free. Whatever you do, don’t use the example images from paid stock sites that have the transparent watermark imposed over them.





See how this free pic from Unsplash could spiff up a landing page in the food industry? Image courtesy of Unsplash Unbounce users can add Unsplash images to their landing pages right through Smart Builder. After installing the Unsplash App through the Apps tab, click an image placeholder, then the paintbrush icon. From there, choose the Unsplash Image option at the top of the Image Library page. Vector illustrations are also hot right now, especially in tech-related industries.