To PR SEO Success from Rebecca Lee One of the
Mar 7, 2024 9:17:09 GMT 1
Post de account_disabled el Mar 7, 2024 9:17:09 GMT 1
The write about something. Its very difficult to make yourself stand out most likely writers will glance at email subject lines in the inbox and decide in a microsecond which ones to open. Most will be ignored marked as spam or deleted. Mike Butcher the editoratlarge of TechCrunch full disclosure I contribute there as well wrote a lengthy blog post last year that argued that the press release is dead and that tech companies should attempt to get coverage instead by sending emails that provide answers to a set of predefined questions.
Here are a few of the questions that he lists What is happening in the news right now that Greece Mobile Number List makes you relevant right now What is the problem that this company is solving How much traction do you have When Logz.io the predictive log management platform for DevOps engineers system administrators and digital marketers for which I am Director of Marketing and Communications launched late last year this was the pitch that Id sent to a relevant reporter at The Wall Street Journal As you can see this first pitch defines the problem that we solve and then gives a current example of that problem occurring. Her response.
That initial contact led to communication that resulted in this coverage in VentureWire a sister publication of the Wall Street Journal We had other significant coverage as well by following a similar process. Heres another example. At BrightonSEO in Rebecca Lee of Dynamo PR in England gave this presentation A Supercharged Approach agencys clients was a clothing store that had happened to sell that infamous dress was it white and gold or black and blue so the team drove to the store bought one of the dresses and pitched a media package that got an exclusive in the Daily Mail see slides to . In the digital marketing world the idea of newsjacking has been popularized by David Meerman.
Here are a few of the questions that he lists What is happening in the news right now that Greece Mobile Number List makes you relevant right now What is the problem that this company is solving How much traction do you have When Logz.io the predictive log management platform for DevOps engineers system administrators and digital marketers for which I am Director of Marketing and Communications launched late last year this was the pitch that Id sent to a relevant reporter at The Wall Street Journal As you can see this first pitch defines the problem that we solve and then gives a current example of that problem occurring. Her response.
That initial contact led to communication that resulted in this coverage in VentureWire a sister publication of the Wall Street Journal We had other significant coverage as well by following a similar process. Heres another example. At BrightonSEO in Rebecca Lee of Dynamo PR in England gave this presentation A Supercharged Approach agencys clients was a clothing store that had happened to sell that infamous dress was it white and gold or black and blue so the team drove to the store bought one of the dresses and pitched a media package that got an exclusive in the Daily Mail see slides to . In the digital marketing world the idea of newsjacking has been popularized by David Meerman.
